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Post by juthi52943 on Dec 26, 2023 11:52:59 GMT 5.5
Step : Data collection During planning, data is needed to answer critical questions about customers and marketing performance, such as: What are the characteristics of the ideal customer? Tip: Consider the demographics and other characteristics of the most loyal and profitable customers. Who place the least Job Function Email List burden on the business due to returns, support calls, etc. Which channels were most effective in reaching these ideal customers? opportunities to reach these ideal customers that haven't yet been tried? Which segments could we test based on similarities to our ideal customers. Is there something we don’t know about our ideal customer and is there a way to find out more? Few companies have the data needed to answer these questions, which typically requires a combination of internal and external data sources. Marketers should strive to collect: First party data: Internal data collected about consumers/customers from systems such as CRM (customer relationship.
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