Post by account_disabled on Dec 26, 2023 9:06:41 GMT 5.5
Instagram has become a storytelling platform for brands (even Personal Branding). Simply Measured has just published a white paper on this platform: Instagram Industry Report (2,531 posts from 90 brands, representing 138 million followers and 80 million Likes and comments). 90% of the top 100 brands (Interbrand) are on Instagram Instagram has made itself indispensable by moving from “nice to have” to “need to have”. Instagram today has 400 million monthly active users, 80 million posts per day and 3.5 billion Likes per day. 80% of these brands post at least once a week; 1/3 publish 10 to 20 times per month.
Instagram active brands Complementary applications, such Email Data as Boomerang, Hyperlapse or Layout, allow you to vary the creation possibilities on Instagram even more. Engagement growing by 53% With the improvement of analytics solutions, engagement has seen strong growth. Instagram engagement per post The keys: posts with hashtags and geolocation. But as always, on social networks: The rule is that there are no rules. So it’s still “Test & Learn”. For example, I get better feedback posting on social media during the week than on weekends. For one of my colleagues, it is exactly the opposite, yet our activities and our clients are very close. Photos more than videos Instagram is one of the pillars of Picture Marketing.
Video has taken over this year on Facebook and Twitter with autoplay. On the other hand, even if you can share it on Instagram, nothing beats the photo. Instagram engagement by content 70% of the most used hashtags are “branded” (German cars are leaders) On average: 2.5 hashtags per brand post. Instagram most used hashtags Post with hashtags close to your brand: your brand hashtag or around your brand. Emoti-love As on other media, Emojis are there and a hit. The heart is the 2nd most used emoji and the one that generates the most engagement. Instagram emojis More than a third of brand posts contain Emojis.
Instagram active brands Complementary applications, such Email Data as Boomerang, Hyperlapse or Layout, allow you to vary the creation possibilities on Instagram even more. Engagement growing by 53% With the improvement of analytics solutions, engagement has seen strong growth. Instagram engagement per post The keys: posts with hashtags and geolocation. But as always, on social networks: The rule is that there are no rules. So it’s still “Test & Learn”. For example, I get better feedback posting on social media during the week than on weekends. For one of my colleagues, it is exactly the opposite, yet our activities and our clients are very close. Photos more than videos Instagram is one of the pillars of Picture Marketing.
Video has taken over this year on Facebook and Twitter with autoplay. On the other hand, even if you can share it on Instagram, nothing beats the photo. Instagram engagement by content 70% of the most used hashtags are “branded” (German cars are leaders) On average: 2.5 hashtags per brand post. Instagram most used hashtags Post with hashtags close to your brand: your brand hashtag or around your brand. Emoti-love As on other media, Emojis are there and a hit. The heart is the 2nd most used emoji and the one that generates the most engagement. Instagram emojis More than a third of brand posts contain Emojis.