Post by account_disabled on Dec 4, 2023 14:35:41 GMT 5.5
Analyze the competition, everyone says so. Well, I want to know who your main competitors are, who you will have to fight against online to stand out. Let's take an example. If a company decides to go online and there is no other company selling its product, that company starts with a huge advantage: it has no competitors and the web writer will have little to write about. If, however, it is the latest arrival in its field and the competition has been popular online for years, then the discussion becomes long and serious. Writing is no longer enough.
You need a team working together to create an online presence for that company. 9 – Presence of the company on social media Today, websites and blogs are no longer enough and it's not a question of trends. Social media is not a Phone Number Data trend, but a new way of communicating online. If your competitors are present on Twitter, Facebook, Instagram, Google Plus, you must be too. I'm not a social media manager, but any of them will be able to confirm what I wrote. What does this have to do with the estimate for a web writing job? We were talking earlier about competitor analysis and this can also be seen on social media.
Today an online company is defined by site+blog+social media: communicating the product to sell it. 10 – What do your customers ask you? Once on my Blue Pen blog I wrote a post titled “Write the missing answers”. A phrase in the preface of Jay Baer's book Youtility inspired me . As soon as I read it it seemed obvious to me, but I don't think companies and professionals reflect on this obviousness. Customers are an opportunity to create targeted content. CLICK TO TWEET You can analyze your competition as much as you want, you can know who to contact online, but all of this falls into the realm of predictions, not that of certainties. Certainty is the problem that the customer confided to you. It's the solution he wants. It's the information he asked you for.
You need a team working together to create an online presence for that company. 9 – Presence of the company on social media Today, websites and blogs are no longer enough and it's not a question of trends. Social media is not a Phone Number Data trend, but a new way of communicating online. If your competitors are present on Twitter, Facebook, Instagram, Google Plus, you must be too. I'm not a social media manager, but any of them will be able to confirm what I wrote. What does this have to do with the estimate for a web writing job? We were talking earlier about competitor analysis and this can also be seen on social media.
Today an online company is defined by site+blog+social media: communicating the product to sell it. 10 – What do your customers ask you? Once on my Blue Pen blog I wrote a post titled “Write the missing answers”. A phrase in the preface of Jay Baer's book Youtility inspired me . As soon as I read it it seemed obvious to me, but I don't think companies and professionals reflect on this obviousness. Customers are an opportunity to create targeted content. CLICK TO TWEET You can analyze your competition as much as you want, you can know who to contact online, but all of this falls into the realm of predictions, not that of certainties. Certainty is the problem that the customer confided to you. It's the solution he wants. It's the information he asked you for.